Jobid=625455273653118386 (0.0989)
Job Description
You won't just run webinars. You'll build a program.
1) Build the webinar program from the ground up
- Define the strategy, cadence, and formats for TOPdesk's global webinar and virtual events program
- Design a tiered event model – from thought leadership webinars and product demos to partner sessions and customer spotlights
- Create repeatable playbooks, templates, and processes that the wider marketing team can use and scale
- Own the full event lifecycle: concept, promotion, production, follow-up, and reporting
2) Drive pipeline and revenue impact
- Collaborate with Demand Generation to align webinar programs with campaign priorities and pipeline goals
- Partner with Commercial teams to ensure events support the buyer journey and hand off qualified attendees effectively
- Build a consistent pre-event and post-event nurture motion in close coordination with Rev Ops
- Track and report on pipeline contribution, influenced revenue, and attendee engagement metrics
3) Partner with Product Marketing and Field Marketing
- Work with Product Marketing to translate product launches, positioning, and competitive differentiators into compelling webinar content
- Collaborate with Field Marketing on regional activation – adapting global programs for local markets and audiences
- Support field teams in running virtual events that complement in-person activities (roadshows, user groups, trade shows)
4) Own the attendee experience
- Design engaging, high-quality virtual event experiences – not just slide decks with a presenter
- Ensure consistent brand experience across all digital events and virtual touchpoints
- Gather attendee feedback and continuously improve the format, content, and production quality
5) Build measurement and optimisation into everything
- Establish clear KPIs and a reporting framework for the webinar program
- Partner with Rev Ops to ensure event data flows cleanly into CRM and attribution models
- Analyse attendance patterns, engagement rates, and conversion data to improve future performance
- Share learnings and best practices across the marketing team
What you'll own
Program and strategy
- Full ownership of TOPdesk's global webinar and virtual events program
- The event calendar, format strategy, and content mix
- Vendor relationships and platform management
Performance and reporting
- Webinar pipeline contribution and influenced revenue reporting
- Registrant-to-attendee conversion rates, engagement benchmarks, and post-event conversion metrics
- A regular cadence of insights shared back to Marketing leadership and Commercial stakeholders
- A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
- The first series of webinars has launched, with a repeatable format and a growing audience
- Program is visibly contributing to pipeline and commercial goals
- Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
- A content library of on-demand recordings is being built and repurposed across marketing channels
What success looks like (in the first 6–12 months)
- A clear global webinar strategy is in place and aligned with Demand Generation and Product Marketing priorities
- The first series of webinars has launched, with a repeatable format and a growing audience
- Program is visibly contributing to pipeline and commercial goals
- Cross-functional partners (Demand Gen, Product Marketing, Field Marketing, Sales) are actively involved and see the webinar program as a channel they want to invest in
- A content library of on-demand recordings is being built and repurposed across marketing channels
Qualifications
Are you our new Virtual Events Manager?
Required experience and strengths
- Proven experience building or scaling a B2B webinar or virtual events program in a SaaS environment
- Strong project management skills with the ability to manage multiple events in parallel across different markets
- Experience working closely with Demand Generation, Product Marketing, and Sales teams
- Hands-on experience with webinar and virtual event platforms (ON24)
- Comfort with marketing data – you can set up reporting, interpret results, and use them to make decisions
- Excellent communication and stakeholder management skills
- A bias for action and a builder's mindset – you don't wait for perfect conditions to get started
Nice to have
- Experience with ITSM, enterprise software, or a technical B2B audience
- Familiarity with Salesforce or HubSpot for campaign tracking and pipeline reporting
- Experience managing or collaborating with external agencies or production vendors
- Multi-region or global marketing experience
Additional Information
What we offer
- Working at one of the best employers in the Netherlands.
- A role in an international, fast-growing company.
- The freedom and responsibility to shape your role and make an impact.
- The opportunity to work closely with stakeholders across the organization.
- Free lunch and barista at the office.
- 2.5% of your time for volunteer work.
- A strong focus on diversity, inclusivity, and sustainability.
- And plenty of additional perks.
Deel deze vacature: